1950 Merc Goes Home With Ridler Award

A Full Custom Mercury Goes from Great 8 to Ridler Winner

By Brian Brennan   –   Photography By Eric Geisert

It’s time to announce the Don Ridler Memorial Award winner from this year’s Detroit Autorama. The coveted Ridler award is presented to Luigi Deriggi of Toms River, New Jersey for his ’50 Mercury custom. Not only does he receive the well-known Ridler trophy (which his car will be the “topper” for next year) but also a check for $10,000. Built by Pro-Comp Custom out of Pennsylvania they are no strangers to building both amazing hot rods and major award-winning rides.

- Advertisement -

02 2023 detroit autorama ridler winner 1950 nercury deriggi

The chopped custom ’50 Merc rides on an Art Morrison Enterprise chassis that features an Air-Ride suspension, a fully polished and chromed Winters quick-change rearend, and one-off wheels by Chris Boyd. The Ridler winning ’50 Merc is painted in a brilliant candy Root Beer paint over a chopped top. Other specialty touches include a body that features custom modern-era headlights and taillights, a fabricated one-off grille along with custom built and tucked front and rear bumpers.

03 2023 detroit autorama ridler winner 1950 nercury deriggi

- Advertisement -

Under the hood is equally as impressive with a fully detailed (polished and plated) Borla Induction 8-Stack V-8 throttle body EFI system riding atop a modern-day all-aluminum modular Ford Coyote V-8. The Ford V-8 is topped with custom “Mercury” valve covers and one-of-a-kind mandrel bent stainless-steel exhaust.

04 2023 detroit autorama ridler winner 1950 nercury deriggi

Inside you will be quick to spot the ’50 Merc’s unique Paul Atkins Custom Auto Interiors stitchwork. Other interior appointments include a custom dash that houses New Vintage gauges, from here a center console wrapped around a Lokar shifter (note the pedals are Lokar as well), and a very special custom steering wheel by Sparc Industries.

05 2023 detroit autorama ridler winner 1950 nercury deriggi

- Advertisement -

Now that the 70th Annual Detroit Autorama sponsored by Meguiar’s and presented by O’Reilly Auto Parts is in the books let’s take a moment to recognize the other BASF Great 8 competitors. These competitors are each amazing builds and representative of creativity, design, craftsmanship, and execution. The remaining Great 8 are: Jim McDaniel from Cuming, Georgia with  his ’58 Chevy pickup (black and gold), David and Kenny Snodgrass out of Melbourne, Florida with their ’55 Chevy convertible (blue), Brian Mosbek from Blaine, Minnesota with his ’69 Super Bee (red), Shawn Nichoalds out of Foristell, Missouri, and his ’67 Chevy Nova (silver), George Conrad from Akron, Ohio with his ’78 Ford Mustang King Cobra (black), Rejean Desjardins from Moncton, N.B., Canada, and his ’65 Ford Mustang fastback (black and white), and Tim Hampel of Arlington, Texas with his ’53 Chevy pickup (silver). MR

- Advertisement -

Related Articles

Search Our Site

More Modern Rodding

Beth Myers’ 2024 AMBR winning 1932 Ford Phaeton Built by Roy Brizio Street Rods

By Brian Brennan   -   Photography By Michael Christensen ...

Vintage Sheetmetal: Repair Or Replace?

An age-old question for DIY Hot Rodders By Gerry Burger  ...

Not Your Everyday Ford Pickup

This 1940 Ford Pickup’s Rare Restoration With Plenty of...

Inside the 2024 Detroit Autorama

The Great 8 & Don Ridler Memorial Award Recipients By...

Intricate Fabrication On Myers’ Fenderless Ford Roadster

Part 3: Custom Fabricated Decklid, Wheel Wells & Floor By...

Deuce Coupe With Vintage Vibes

The 1932 Ford Three-Window Highboy Coupe Brings Back Dry...
More Modern Rodding

Unmistakable Bahama Blue Deuce Coupe

Custom Flair & Hot Rod Appeal By Brian Brennan   - ...

1000HP LS Engine Built For Street, Strip, & Track

The Best Engine Oil For Your LS Engine By Ron...

Building a One Of A Kind Roadster

Part 1: Rad Rides by Troy Builds a One...

2024 Grand National Roadster Show Names ’32 Ford Phaeton As Winner Of The AMBR

Roy Brizio Street Rods Build Winner Of America’s Most...

2024 Grand National Roadster Show … First Look At AMBR Contenders

Want To See Who Is Competing For America’s Most...

Looking Back at Some of America’s Most Beautiful Roadsters

By Brian Brennan It’s just around the corner … the...