2024 Barrett-Jackson—It’s All About Trucks

By Brian Brennan   –   Images by the Author

When it comes to car auctions, you will be hard-pressed to find any larger and more exciting than the Barrett-Jackson auctions held around the country. However, the Barrett-Jackson Auction, which is organized yearly in Scottsdale, Arizona, is clearly the pinnacle of car and truck auctions. Held in January, the numbers are staggering, and emerging trends are there to see.

- Advertisement -

02 1972 Chevrolet K5 Blazer green with beige top

Read More: 2024 Grand National Roadster Show: The Classic Truck Perspective

Over 2,000 vehicles were sold with “no reserve,” meaning if it makes it to the block, it’s dealt with! It should be noted that this equates to over $200 million in sales. Throw in a few other numbers, such as $1 million-plus for charities, 190 world-record auctions, rock ’n’ roll concerts, and $6.7 million in automobilia, and you can see why upwards of 400,000 people attend.

- Advertisement -

03 Side view of 1972 Chevrolet K5 Blazer green with beige top

And what are the emerging trends? Well, there are several, but make no mistake, trucks, whether they be original, restored, or modified, have captured the automotive world’s eye. Oh, and 4×4 or 2×4 are just as popular, and while Chevy may be the top dollar getter, Ford pickups and Broncos also bring top dollars.

04 1950s Chevrolet 3100 pickup silver with open hood

The top dollar getter for a Ford product was a custom ’56 Ford F-600 pickup (Lot #1366), which brought $550,000. Powered by a 6.7L D&J Cummins engine, it sits on a Classic Car Studio–built frame with a fully customized four-door body and interior. Another mega-dollar Ford was the ’23 Ford Bronco DR Race Truck (Lot #1444) that brought a whopping $440,000. It is powered by a Coyote V-8 with a 10-speed trans.

- Advertisement -

05 Rear view of 1950s Chevrolet 3100 pickup silver

Read More: The Southeastern Truck Nationals Continues to Grow

On Sunday, the top truck sale was a custom ’72 Chevy K5 Blazer (Lot #1597) at $258,500. Oh, did we mention trucks in two- or four-wheel-drive are popular? Another top sale on Sunday was a custom ’70 Chevy K10 pickup (Lot #1580) that brought a cool $148,500, and for the same dollars you could have owned Tom Selleck’s ’53 Dodge Power Wagon (Lot #1623)! Right behind Selleck’s Power Wagon was another custom ’72 Chevy K5 Blazer (Lot #1602) at $137,500.

06 1972 Chevrolet K5 Blazer blue and white with open hood

Lest you think you must sell a Chevy to take home some amazing dollars, think again. On Friday there was a custom ’77 Ford F-250 pickup (Lot #1007) that heard the gavel at $222,200. Another Ford sale was a custom ’79 Ford Bronco that brought $216,700.

07 Customized 1972 Chevrolet C10 gray with open hood

But Chevy was still going strong on Friday as a custom ’67 Chevy C10 pickup (Lot #1067) brought in an eye-popping $330,000. A custom ’72 Chevy K5 Blazer (Lot #1352) took in $440,000—talk about “strong” dollars for Chevys.

08 Customized 1970 Chevrolet C10 dark blue with open hood

Read More: F-100 Western Nationals 2023

On Thursday, trucks were the main stage darlings, with a custom ’70 Chevy K10 pickup (Lot #801.1) bringing in a “hot” $176,000. Right behind it was a custom ’72 GMC K1500 pickup (Lot #801.2) snagged a cool $165,000, and right behind it was a custom ’69 Chevy C10 Super Cheyenne pickup (Lot #818.1) for another $165,000. Of course, Ford wasn’t to be outdone, and a factory ’23 Ford F-150 Ford Raptor R pickup (Lot #805.1) brought $172,700.

09 1977 Ford F 250 blue and white lifted

Early in the week, a custom ’57 Chevy Cameo pickup (Lot #474) garnered $104,500. But what about deals? There were a few of them to be had. We watched a custom ’76 GMC Sierra 2500 pickup (Lot #65.1) roll off into the sunset for $34,650 … it was a very good deal.

10 Customized 1970 Chevrolet C10 dark blue with open hood

Auctions are exciting and fun to watch, but they are especially fun if you are selling (or buying) a truck in today’s world. CTP

Click on this issue’s cover to see the enhanced digital version of 2024 Barrett-Jackson—It’s All About Trucks.ctp may 2024

- Advertisement -

Related Articles

Search Our Site

More Classic Truck Performance

Classic Performance Products Suspension Update for OBS Chevys

By Ron Ceridono   -   Photography By Taylor Kempkes It’s interesting...

Ricky Holly’s Square Unibody Triple Crown of Rodding Truck of the Year

By Rob Fortier   -   Photography by John Jackson In a...

Replacing Back Cab Molding on a Chevy Squarebody

By Jason Chandler   -   Photography by the Author The Chevy...

The Bigelow Family’s Patina ’68 C10

By the CTP Staff & Mike Bigelow   -   Photography...

Aldan American Coilover Suspension Upgrade

By Cam Benty   -   Photography by the Author Trucks are...
More Classic Truck Performance

Fully Loaded

Leslie Moore’s Slick Suburban Hides a Surprise Underhood By Tommy...

A Modern Cluster for 1967-72 Blue Oval Trucks

Dakota Digital's Latest RTX Series Instrument System is Bumpside...


Part 5: The Scott’s Hotrods ’N Customs ’51 Chevy By...


David Drew’s SalinasBoys Customs–Built K10 By Rob Fortier   -   Photography...

C10 SLO Down 2023

A West Coast Chevy Extravaganza By Fuelish Media In the ever-evolving...

Art Morrison Goes Off-Road

Could This Be the Ultimate 4x4 Chassis? By Ron Ceridono Art...