2026 Sacramento Autorama | West Coast Challenge Series

By John Gilbert – Photography By the Author

It was all there. Everything that makes for a world-class custom car show happened at the 75th Annual Sacramento Autorama, held on Cal Expo’s vast fairgrounds. Excluding the Portland Roadster Show, my assignment was to cover four of the five shows in the 2026 ARP West Coast Challenge Series (WCCS), with the focus of reporting on the WCCS.

ARP’s WCCS opened in the final days of January 2026 at the 76th Annual Grand National Roadster Show (GNRS) presented by Meguiar’s, and supported with major prize money awarded by ARP at the Fairplex in Pomona, California. From the GNRS in California, the ARP WCCS moved to the Portland Roadster Show in Oregon where it was covered by Dale Moreau.

From Portland, the series moved to Spokane, Washington, for the 10th Annual Speed and Custom Show, held entirely indoor at the Spokane Fairgrounds. With more than 400 entries from the western states and provinces on display, the Spokane show is billed as the largest all-indoor custom car show in Washington.

Returning to Oregon for the fourth show in the circuit, the 49th Annual Medford Rod & Custom Show was held at the new 140,000-square-foot, $76 million Rogue Credit Union Community Complex (Rogue X) recreational facility.

Culminating, the series returned to California for the grand finale at the 75th Annual Sacramento Autorama. WCCS participants are still eligible to win class awards and any special awards at each show. Contenders for America’s Most Beautiful Roadster, the Al Slonaker Memorial Award, the Rose Cup in Portland, the Spokane Cup, Medford’s King Kahuna Award, and the Custom d’Elegance award in Sacramento are all eligible to participate in the WCCS.

This is the crème de la crème of custom car shows. These five indoor shows attract the best show vehicles in the nation, and attending one or all of them is a great way to enjoy the unique flavor local builders express in a distinctive regional style. MR

Grand Finale 2026 ARP West Coast Challenge Series 

Approximately 400 miles north from where the ARP West Coast Challenge Series (WCCS) launched its show season opener at the 76th Annual O’Reilly Auto Parts Grand National Roadster Show last January 30 at the Fairplex in Pomona, California, the ARP West Coast Challenge Series (WCCS) came full circle May 1-3, 2026 for its grand finale at the 75th Annual Sacramento Autorama.

From Pomona, the 2026 WCCS crossed the California border into Oregon and arrived at the 70th Annual Portland Roadster Show. Next, the move went farther north to Spokane, Washington, for the 10th Annual Speed and Custom Show. Then the spectacular five-show series returned to Oregon for the 49th Annual Medford Rod & Custom Show.

The three Northwest states series, including California, Oregon, and Washington, is open to all types of modified or restored cars and trucks. To be eligible for 2026, participants had to attend at least four of the five ARP West Coast Challenge events. The field for ARP’s WCCS was limited to 12 competitors. Participants were eligible to win Class awards and any Special awards at each of the shows.

Qualified contenders for the America’s Most Beautiful Roadster, Al Slonaker Memorial Award, the Rose Cup in Portland, the Spokane Cup and Custom d’Elegance awards, and the Medford Rod & Custom Show Big Kahuna Best of Show award are all eligible to participate in the WCCS. The top three winners for the 2026 ARP WCCS were grand champion Charlie and Alanna Butts’ 1957 Chevy convertible, First runner-up Peter Andersen’s 1958 Corvette, and Second runner-up Gary Holyoak’s 1963 Chevy C10. In alphabetical order, the contenders were Steve Castellano’s 1956 Ford F-100 panel, Monica Fitzel’s 1937 Ford pickup, Gary Polonich’s 1955 Chevy Bel Air, Mario Serrano’s 1953 Chevy Bel Air convertible, Chris Tulley’s 1952 Chevy 3100 pickup, and Homer Zamora’s 1957 Pontiac Safari.

The grapevine has it that next year the most dedicated owners who show their cars and the best of the high-end builders already have projects in the works and will debut at the 5th Annual ARP WCCS in 2027.

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